Many surfers on the web are not familiar with RSS feeds nor do they own an aggregator to collect news automatically. Those “old-fashioned internet citizens” gather information by opening websites one after the other and scanning their content by hand (or eyes and memorization, so to speak). While such a “bad habbit” might be sufficient for private users professional publishers gamble away regular readers by ignoring their affectations.
Reading a mail costs me only a minute but opening all these websites takes the whole day!
This is what my mom replied to me recently. She reads the web as many others do, searches at amazon or ebay and does emails, too. But subscribing to a feed is another story. This is where services like nourish come in.
Nourish acts as a publisher and sends out emails with the relevant news each time a feed indicates changes on a website. It’s much like a newsletter service with campains and managed subscribers where the content itself comes from an arbitrary RSS feed instead. This is a great way to reuse existing content and infrastructure while developing the reader base.
But thinking about my mom, I am looking forward to complaints of all this spam in her mailbox