The German print magazines PAGE 5.11 and mobile business 03.11 both share some of my ideas about mobile development in general, web vs. native, and how designers and developers can work hand in hand to produce a great mobile experience.
The PAGE article collects examples of several professionals to give an overview of today’s processes in the area of print, web, and mobile. Throughout the interview I had with the editor, several tools, good and unavoidably bad experiences came into my mind. Most of the time, I was talking about what works well (avoid the man-in-the-middle, keep a good relationship and use the right tool for the job) and emphasized a single advice: Do not treat apps as “just a small website” if you want to keep to the budget. Also, if you carefully look on page 31 you might notice the featured NIVEA Waterfall Race I wrote about before from a technical perspective.
The mobile business asked me to write about the controversially discussed topic “mobile web or native apps?”. Even though I can see high potential on current mobile web technology it’s still not on par with the native counterpart when looking at user experience and features such as the camera or app store distribution. Addressing decision makers and non-developers I skipped technical details of cross-platform development but explained the different alternatives (including hybrid apps) in words one could use to make a business decision and to find the right developer instead. Also, you can find a reduced pro/con list for these two approaches. This article is available online, too!
Both magazines can be ordered online and are of course part of our company library. So, if you happen to visit us in Hamburg you are more than welcome to flip through our copy.
- PAGE magazine issue 5.11 (German)
- Online version of my article “Allzweckwaffe oder Spezialist”, mobile business issue 03.11 (German)